Pop-Up Christmas Art Market

As we were approaching the end of 2021, I had the opportunity to design the branding and advertisements for the art market that took place in Canterbury.

First, I designed the logo using a bold font to emphasise the meaning of the name and make it 'pop'. I also wanted to use a soft edged font to ensure that it didn't seem too stern and made sure to invite the customer to the event.

After creating this I used the font over and over again in the background to help subtly use shape to reinforce the branding throughout. I also used various bright colours to help catch the eye and show others a fun intriguing idea to help convey that the event will mirror this.

Finally I decided to put the information on the graphic and right aligned it to the lettering to make it almost fit together like a jigsaw as the background also gave this feeling so I wanted to keep this feeling constant throughout.